Two Pakistani movies released simultaneously this Thursday. While Arth – The Destination saw the biggest name in Pakistani entertainment, Shaan Shahid as both its leading man and director, Rangreza banked on the youthful energy of Bilal Ashraf and Urwa Hocane.
Also Read: Wrap-up 2017: Top Grossing Pakistani Films
Initial box office numbers suggest that both films are performing below expectations at the ticket counter with an average occupancy of about 50%. With these numbers, the films could really use some strong word of mouth to grow over the extended weekend.
And, as word of mouth goes, the most instant source is of course Twitter. Let’s see how Twitterati are treating both the movies.
Arth – The Destination
This is Shaan’s fourth directorial after Guns ‘n’ Roses – Aik Junoon, Mujhe Chaand Chahye and Moosa Khan. A departure from the super star’s action hero persona, Arth – The Destination was among the most anticipated Pakistani releases this year.
Those who have seen Arth – The Destination are all praises for the strong performances.
Shaan remained the most important factor for the film with his fans going absolutely ga-ga over his performance.
— Wasif Riaz (@wasiffriaz) December 23, 2017
— Humaira (@humRehmat) December 23, 2017
Humaima Malik’s performance has also been particularly appreciated.
— Sana Malik (Golden) (@Golden_Malick) December 23, 2017
— The Logixlord Channel (@logixlord) December 23, 2017
Mainstream media notwithstanding, we struggled to find very many bad reviews by the audiences. The only negative feedback we could find was by this fan, who probably missed the regular gun toting Shaan.
#Arth2 is just a big waste of everyone's time. @mshaanshahid puts up a nice performance but this is surely not one of his best,he shouldn't have signed up for a film like this. Weak script, predictable climax. #BelowPar #Disappointed😏
— Fazeel Gujjar (@FazeelGujjar) December 23, 2017
Word of Mouth Verdict
Going by what Twitterati have to say, Arth – The Destination is a wholesome package with stellar performances, great music and an overall impressive production value. Most of the cine goers seem most pleased with what they saw on the big screen.
— Daim Fazil (@DaimFazil) December 23, 2017
#ArthTheDestination. It is simply Amazing, now this is THE MOVIE, not like a tv drama on big screen. @mshaanshahid is the super star of our cinema, no doubt in it. #uzmahassan is surprise package, she is amazing. Well @mshaanshahid shahzada lagyan Hain yar👌👍
— Shahbaz Ali (@shabthe11979) December 23, 2017
#ArthTheDestination beautiful movie and music I'm going to watch it again
Excellent movie and wonderful acting by Shan, Umaima Malik, Uzma and Mohib. A must watch. #ArthTheDestination
— Zeeshan Haq (@ZeeshanHaq3) December 21, 2017
The second movie that released this week was Rangreza. A musical drama, this film did not have the advantage of star power that Arth – The Destination enjoyed. However, both Bilal Ashraf and Urwa Hocane have a sizable following among the millennials and the producers banked on their youthful energy to pull young crowds to the theater.
Performances remained a high point for the film. But among all the actors, it was Gohar Rasheed who received most love.
OUT FUCKING STANDING MOVIE!!!!! Want a pure commercial movie that makes you cry , laugh and ask for more .. Go book tickets for #Rangreza! Who is the star? Undeniably Gohar Rasheed. Haven't this level of acting in a LONG LONG LONG time
— UMAIRICA (@Umairmirza) December 19, 2017
Just came back watching the premier of #Rangreza @VJURWA did a fantastic job but what is must see about this movie is the acting of @GoharRsd, he has outdone my expectations and this is surely his best work.#WaseemKaKaamPasandAriyaHai@NueplexCinemas pic.twitter.com/IESqvhbbi5
— Shahaan 🇵🇰 🕌🕊️ شاہان (@CrypticWise) December 19, 2017
@GoharRsd Just Watched your outstanding performance in Rangreeza.The movie without you would have been a complete failure!Keep it up…
— Mohsin khan (@mohsink07) December 23, 2017
A lot of fans loved the story and the colourful treatment.
#rangreza awesome acting of all senior and junior actors beautiful story I am going to watch it again
Saw #Rangreza last night. It’s a dark comedy, a unique blend of comical satire of taboo subjects with beautiful colours and music. Especially @GoharRsd in his role of Waseem is quite remarkable. He has proven to be a great thespian in this film.
— Mickey (@arsalan_gnostic) December 22, 2017
However, not all reviewers were kind to the film.
— 𝔼𝕒𝕣𝕝𝕪 𝔹𝕚𝕣𝕕 ( Birdy) (@KhaOmm) December 21, 2017
I've never known a romance movie where the hero and heroine have about 3 scenes together in the ENTIRE film!! #Rangreza absolutely rubbish direction and screenplay.
— Anhum (@_Anhum_) December 22, 2017
#Rangreza was stupidly hyped.
— Mehar Ahmed (@Mehaaarunisa) December 22, 2017
Word of Mouth Verdict
Although Gohar Rasheed seems to have garnered a lot of praise for his portrayal of Waseem, audiences generally seem unhappy with the film. The plot and direction have especially been on the receiving end of scathing tweet reviews.
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On our part, we’re yet to see these films and reserve our judgement for the full review. Watch this space for more updates!