Eid-ul-Azha is just a few days away and while we’re all very excited about the insane amount of meat that we will be devouring over the next week, delicious food is not the only reason we’re looking forward to the holidays.
Just like choti Eid, three big budget Pakistani films are clashing at the box-office on Eid-ul-Azha and we can’t wait for them to hit the screens.
True, that three big films releasing on the same day is a bad, bad idea for business because it divides the audience and hence, the business. Despite holidays, each film is likely to rake in a lesser amount than it could have in case of a solo release.
However, the producers and distributors must have some grand logic in mind for allowing this to happen and so, we’ll not worry about how much each film makes and instead focus on what these movies have to offer to us in terms of entertainment value.
Jawani Phir Nahi Ani 2
The much hyped second installment in the Jawani Phir Nahi Ani franchise has a lot of people excited for all the right reasons. The entire star cast from the prequel (save Hamza Ali Abbasi, Mehwish Hayat and Ayesha Khan) is returning for the sequel. The fact that Fahad Mustafa and Mawra Hocane are joining the band of crazy couples has only added to our anticipation.
Going by the trailer, JPNA 2 is going to be a laughter riot just as its predecessor and apart from its impressive ensemble cast, humour will be the most important ingredient that will ensure a long and successful run for the film at the box-office.
As far as we’re concerned, JPNA 2 is already a blockbuster!
Director, Nabeel Qureshi is back with his favourite on-screen couple, Fahad Mustafa and Mehwish Hayat and this time he has chosen Punjab as the colorful backdrop for his dramady.
Qureshi, has so far never had a miss at the box-office and his cinema appeals to both the classes and the masses. Additionally, he seems to invest a lot of energy in getting the most out of his actors to bring the characters to life on the big screen.
For these reasons, as far as the story and the over all narration goes, we feel Load Wedding will be a superior product compared to its competitors. The fact that Qureshi’s films are laden with laughter will only add to Load Wedding’s appeal among the audience.
This one is likely to enjoy a successful run in both urban and non-urban centers.
Parwaaz Hai Junoon
After a hiatus from the big screen, Hamza Ali Abbasi is returning this Eid with a patriotic offering, Parwaaz Hai Junoon. The film is centered around the lives, loves and losses of those who serve Pakistan Air Force.
The trailer showcased some wonderfully captured, high-octane moments with fighter jets playing havoc in the clear blue skies. However, that – and Ahad Raza Mir – are about the only reasons that have us excited about the film.
Quite honestly, next to JPNA 2 and Load Wedding, Parwaaz Hai Junoon seems like a bit of a misfit. It’s a patriotic movie and the best time to release it would perhaps have been early August leading-up to the Independence Day or Pakistan Day on 23rd March. It is during these months that nationalism experiences a sharp spike and people are on the lookout for opportunities to feel patriotic. Eid, on the other hand is a time when people just want to sit back and enjoy a good laugh.
We could be entirely wrong and Parwaaz Hai Junoon might surpass all expectations to become the biggest blockbuster among the Eid-ul-Azha releases, but if I were its producer, I would be nervous.