Dil Na Umeed Toh Nahi Highlights The Dark Realities of Pakistani Society & PEMRA Has An Issue With It

Dil na umeed toh nahi
Image source: ProPakistani/Wikipedia

The makers of Dil Na Umeed Toh Nahi have been served a notice by PEMRA to review their drama’s ‘objectionable content.’ The regulatory authority has given the makers five days to evaluate their content and bring it in line with the guidelines set for Pakistani media.

The Pakistan Electronic Media Regulatory Authority (PEMRA) released an official notification on their Twitter account for TV One, the makers of the drama, and have asked them to submit a report within five days after modifying their content.

Dil Na Umeed Toh Nahi merits attention to multiple issues very much existing in our society, i.e. child abuse, human trafficking and the pressure of modesty falling on women. The drama is produced by Kashf foundation (an NGO that works for women empowerment) in collaboration with UN Women and the National Commission for the Status of Women. 

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However, going by the notice issued by PEMRA, the drama contains objectionable content that is trying to corrupt our society. It further states that some of the episodes contain indecent scenes and gestures that do not depict the true face of our society.

The Federal Investigation Agency on the other hand states that human trafficking is the third-largest source of organized crime revenue in Pakistan, and according to the US Department of State on Pakistan provincial police reported identifying 19,954 trafficking victims in 2019.

The notice has received a major backlash from netizens, and they are asking the regulatory body to revise their guidelines.


This is not the first time that PEMRA has issued a notice to a local drama serial. Previously, PEMRA has also served notices to dramas like Jalan, Udaari, and Pyaar ke Sadqay, etc.

Written by Amna Mufti and directed by Kashif Nasir, the drama stars Yumna Zaidi, Yasra Rizvi, Wahaj Ali, Anjum Shahzad, Naumaan Ijaz, Samiya Mumtaz, and Omair Rana in lead roles.

What do you feel about the notice? Let us know in the comments.