Social Media Monitoring Tools You Should Know About To Grow Your Brand Online

In the last few years, there has been an increase in the internet usage specially the use of social media in Pakistan. The number has continued to increase at a very fast pace and out of 15.5% population that uses internet in Pakistan (2017), there are 83.08% users of Facebook, 5.42% use Twitter, 4.09% use YouTube and 3.23% users are of Instagram (Stats counter, 2019).

What exactly is social media monitoring?

Social media monitoring has different names such as Social Listening, Online Analytics, Buzz Analysis, Social Media Measurement etc. It is the act of using a tool to find what is being said across the whole internet.

This is important for businesses as listening to these conversations helps them understand the perceptions that people have built around their products.

Read: Traditional Media vs Social Media

Further, monitoring helps in engaging with the customers and measuring the brand’s social media reach.

How does monitoring work?

To listen to social media conversations, brands use monitoring tools and track keywords, hashtags, and URLs that they are interested in. These tools are specifically built to catch relevant conversations. They also let you monitor social media trends and keywords.

Advantages

• The brands can get feedback in real time, leading them to improve their future strategy and tailor the products according to the people’s demands.

• It can help respond to crisis immediately. For example, a fire caused by a Keurig-brand coffee maker burned down an apartment in Oregon, US. Keurig merely wanted to present the homeless family with a new coffee maker but that resulted in uproar on social media.

As a result of listening to the audience’s reactions, the company paid for fire restoration. This shows how effective social media listening can be when it comes to reputation management.

• The brands can know what their competitors are up to. It helps in finding about their tactics and engagement and what can be done to move ahead of them.

• It allows brands to find influencers who can help them reach a wider audience.

Some of the most widely used social media monitoring tools

1. Hoot-suite

Hoot-suite is a social media management system that helps users manage their digital marketing. It effectively tracks the content relevant for a particular brand.

2. Buffer Reply

Buffer Reply organizes the engagement and conversations on Twitter, Facebook, and Instagram in one place. The brands can reply with personalized responses to users feedback.

3. Keyhole

Keyhole measures real-time information. It tracks hashtags, keywords, accounts and URLs on Twitter, Instagram, YouTube and Facebook.

4. Sprout Social

Sprout Social provides deep listening, analytics, social management and customer care that enable brands to be more open and real on social networks which in turn helps in creating a genuine connection with their consumers.

Do you use monitoring tools for your business or personal social media accounts? Let us know in the comments below.