This Indian Channel Just Released A Toxic Cricket Ad Against Pakistan & People From Both Sides Of The Border Are Slamming It!

Every time Pakistan and India cricket teams come face to face, the corporate world is gifted with an opportunity to gain TRPs by exploiting this rivalry. This time it’s no different! INDvsPAK is slated to be played on the 16th of June and Star Sports, an Indian TV channel has already released a toxic cricket ad against Pakistan, continuing the Mauka Mauka series. Here, take a look at it.

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This #FathersDay, watch an ICC #CWC19 match jo dekh ke bas bol sakte hain, “baap re baap!” 😉

Catch #INDvPAK in the race for the #CricketKaCrown, LIVE on June 16th, only on Star Sports! pic.twitter.com/Apo3R8QrbO

— Star Sports (@StarSportsIndia) June 9, 2019

The ad has sparked much controversy since its release and both Pakistanis and Indians are taking to the microblogging site to slam the video. Pakistani Twitterati, Karachi Khatmal was among the first to highlight the misogynist and problematic features of the video.

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starsports gone full chay. terribly misogynistic shit. will definitely inspire a torrent of similarly abusive, toxic bakwas. deplorable. https://t.co/0EL6Pzbg6c

— Ahmer Naqvi (@karachikhatmal) June 9, 2019

Others also joined his voice!

There’s great admiration for Virat & Dhoni in Pakistan, they’re favourite cricketers for many of us. Sports shouldn’t be involved with hyper nationalism & politics something that our neighbours really need to learn. https://t.co/d9hNTIf6UI

— Osama. (@ashaqeens) June 9, 2019

Surprisingly, many Indians have also blasted the channel for producing a degrading cricket ad against Pakistan and further radicalizing the ties between the two estranged neighbors.

Sports, especially cricket has always encouraged healthy competition between the two nations. However, there always comes a point when events like World Cup blur the line between right and wrong and corporations go over-board with their portrayal of Indo-Pak rivalry. Had the influence of such ads remained limited to the stadiums, there wouldn’t be a problem but there is a dire need to understand that the content with such widespread outreach always takes a toll on the masses perception.

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Given this and the volatile dynamics of our region, Star Sports latest cricket ad against Pakistan is nothing but a mere show of irresponsibility and tastelessness that should be condemned all the way!