Khaadi – a Pakistani retailer that takes pride in being one of the most iconic and loved clothing brands – recently decided to change its logo.
The brand shared the new imagery, a change in colors, and the graphics of the logo on their official Instagram account. Prior to the latest logo, Khaadi’s new logo was all black in color and it didn’t have the brand’s name on it.
However, this time around, the clothing brand has brought the name back to the logo, with graphics that look like a cloud that is about to burst.
Here, have a look at it:
“Our iconic handloom logo now becomes yours. It’s our ‘Mark of Expression’ that celebrates every side of you. Versatile as ever, our ‘Mark of Expression’ now gives you the freedom to express yourself, be yourself and wear yourself,” the brand wrote in the inauguration post.
“Starting from a single thread, our story has unraveled over the years to become even more exciting. Stay with us as we create the mark of expression. Now, it is your turn to express yourself, tell your story, be yourself, and wear yourself,” Khaadi wrote on Instagram to pump up its customers’ excitement.
Now that the fashion retailer decided to unveil the redesigned logo, its fan base took to Twitter to give their feedback on it. And let me tell you, it wasn’t all that pleasant.
The majority of the Pakistanis have absolutely hated the new logo and are talking about it out loud.
Some of them are even seeking answers from the approval team.
While others have straight up disapproved of it.
Then there are some who are stating facts!
So, all in all, there’s hardly anyone who has liked the new logo, and they aren’t shying away from saying so.
What do you think about the new Khaadi logo? Let us know in the comments.