In an effort to make a clean and green Pakistan, Coca-Cola, TeamUp, and the National Incubation Center (NIC) have joined hands with the Capital Development Authority (CDA). They’ve decided to nvest in an initiative that aims to re-carpet roadways of the country with plastic garbage.
The new venture, which was formally announced on Tuesday with the signing of an MOU, aims to create a “world without waste.” For now, in the first phase, this concept will only be applied to a one-kilometer route in the federal capital.
Rana Shakeel Asghar, Member Finance and Environment at CDA signed the deal on behalf of the development authority. Before signing the contract, he claimed that the project was thoroughly vetted with environmental specialists and government officials.
“We believe in a clean and green Pakistan, but we also believe in working with each other to extensively create results,” he said.
Fahad Ashraf, VP and General Manager of Coca-Cola Pakistan-Afghanistan, expressed that this proposal would be a game-changer in turning plastic trash into a profitable industry. And also towards making Pakistan an environment-friendly country.
“We also want to concentrate on forming a community around the ‘concept’ and innovation. People must first believe in a concept before it can be applied and adopted. It must also be socially and economically viable,” Ashraf said.
He stated that through hackathons, conferences, white papers, and policy changes, TeamUp, and the NIC would help spread the concept of using plastic waste to build roads across the country.
What do you think of the collaboration between CDA and Coca-Cola to make plastic roads? Let us know in the comments.